AI video for a modern software workflow brand.

Linear


AI Motion System for SaaS & Productivity Brands
Reimagining Linear’s aesthetic through abstract, functional cinematics.


1. Opportunity

Tech SaaS brands need visuals that communicate efficiency, clarity, and product value — without relying on traditional UI recordings or generic stock.

2. Concept

  • Abstract representations of tasks, workflows and velocity.

  • Movements designed to feel like software in motion.

  • Visual metaphors for speed, focus and execution.

  • A consistent motion identity that extends across formats.

3. Results

  • Premium, ownable motion language.

  • Versatile assets for marketing, product launches and social.

  • Production time reduced dramatically through AI iteration.

A scalable AI visual system built to enhance how SaaS brands communicate speed, clarity and impact.